Agenda 2020

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Marketing Inspiration // Day 1

Marketing Inspiration
10:20 am - 10:45 am (25 Min)

What role does video play in the marketing mix?

It’s fair to say that digital media has revolutionised... the way we make sense of the world, but what role does brand-building play in all of this? In this session, Accord’s Digital Strategist, Jon Bezalel, will explore the growth of video as a digital storytelling medium and why it has become more important than ever for brands looking to defend their market share. He will also examine customers’ growing appetite for instant gratification and how brands can cater to it through bold, engaging and interactive video conte

Marketing Inspiration
11:00 am - 11:25 am (25 Min)

Gin & Data Personalisation Special: How to create profitable customer relationships

And now for something a little bit different. Join data... specialists Qbase and Manchester Gin for a very special presentation which combines customer personalisation best practice with a gin tasting!

Marketing Inspiration
11:40 am - 12:05 pm (25 Min)

The Good, the Bad, and the Simply Fraudulent!

Does the world of digital marketing and advertising... sometimes feels like the Wild West? Who can you trust? Are they who or what they say they are? Do they tell the truth? Nigel Bridges discusses the need for greater honesty and transparency in online advertising, and shares his forthright views on the real impact and cost of fraud and bots, a reliance on inaccurate metrics, and the growing lack of trust that ensues. Learn to recognise the pitfalls and base your future marketing spending on actionable data insights that you can trust.

Marketing Inspiration
1:30 pm - 1:55 pm (25 Min)

Too boring for loyal customers?

With brands creating increasingly exciting and elaborate... ways of connecting with their customers, you may be left asking "Is my offering too boring for loyal customers?" The answer is not at all. Just because your offering is neither exciting nor glamorous, it by no means indicates that you can't have loyal customers. Channable was able to break free from the traditional tech stereotype to build a fiercely loyal customer base. Join Conor to hear how exactly Channable was able to build a strong network of brand ambassadors and the unexpected growth benefits it brought.

Marketing Inspiration
2:10 pm - 2:35 pm (25 Min)

Social Media Trends to watch in 2020

Looking ahead, 2020 will bring a world where leading brands... search for balance between private and public customer engagement, Gen Z TikTok their way to the top of the social status quo, and social marketers find themselves under pressure to adapt their skills in a performance-driven marketing landscape. We will take you through the 5 key trends that brands are focusing on in 2020, featuring practical recommendations and expert analysis of global consumer behaviour.

Marketing Inspiration
2:50 pm - 3:15 pm (25 Min)

Reclaiming Your Customer Relationships with Owned Marketing

Are you feeling the pinch of increased costs from... traditional digital advertising and the distance it’s created with your customers? Wondering how the best DTC brands are maximizing growth and building lifelong customer relationships? We’ll share strategies for optimizing your LTV and winning the hearts, minds, and wallets of your most valuable customers. And it all starts with embracing a new market shift: Owned Marketing.


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