Agenda 2020

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Marketing Masterclass // Day 1

10:00
Marketing Masterclass
10:20 am - 10:45 am (25 Min)

Are you ready to grow your business ? [Quizz]

Speaker to be announced

Expanding your business may be one of the toughest... challenges you’ll face. However, it’s also an exciting time — if you want to grow your business, it means that customers are receiving your brand well, and you’re bringing in a profit. While many things have the potential to go wrong, you can get ahead of the game by creating a robust growth strategy with a firm foundation of marketing fundamentals, will be key to your success. Take the Growth Marketing Quiz to Find out what areas of Marketing you should focus on, and get immediate results with customised tips on how to grow your brand.

11:00
Marketing Masterclass
11:00 am - 11:25 am (25 Min)

Step out of the average

The way marketing views consumers is still dominated by... statistics and assumptions on large groups, rather than a focus on the individual. This approach affects how your consumer perceives your brand, their experience of advertising, and ultimately, their purchase decision. With all the technology and insight at our disposal today, we should raise to the challenge. Join Louise Briggs, Client Partnerships Director at Quantcast, in exploring where we fall short, and how we can do better.

Marketing Masterclass
11:40 am - 12:05 pm (25 Min)

Evolution not revolution for your marketing ROI

In a world where marketers strive to achieve the best,... bottom-line results from their comms campaigns – all the while on limited time and budgets – Adam’s insightful presentation delves into the smaller steps that savvy marketing professionals can take to swiftly increase ROI via smart technologies. Skyrocketing the results of your comms campaigns doesn’t have to be difficult or drastic – the secret is knowing how to capitalise on the vast array of opportunities to give you that all-important commercial and competitive edge. This presentation provides marketers with a framework to can apply to your daily activity, alongside tips and tricks with practical guidance throughout. We guarantee you’ll leave with real-life, applicable knowledge – so you can revolutionise your marketing and take your comms to the next level.

1:00
Marketing Masterclass
1:30 pm - 1:55 pm (25 Min)

The problem with content management systems

Selecting the right Content Management System (CMS) is a... key decision in your digital strategy. Get this wrong and it can prove time consuming and costly to put right. In this presentation Matthew Williams, MD of web technology agency Quba and Ben Franklin from CMS vendor Kenitco, take a brief look at the CMS landscape. What are the common pitfalls when selecting the right platform? How can these be overcome? And what does the future hold for the CMS?

2:00
Marketing Masterclass
2:10 pm - 2:35 pm (25 Min)

Cookies: Lessons Learned from the Latest Guidance, Cases and Enforcement Actions

Global privacy regulations such as the GDPR, CCPA and... ePrivacy, as well as updated guidelines from the CNIL and the ICO will have a profound effect on marketing activities. Faced with the legal and financial ramifications of ignoring a consumer’s right to privacy, marketers must rethink their data collection, use, and retention methods. In this session we’ll share the latest updates and what to expect from the impending ePrivacy regulation, provide regulatory updates on cookies best practices from the CNIL and the ICO, and answer practical questions around how cookies and tracking technologies can be used by companies in practice while remaining compliant with global privacy regulations.

Marketing Masterclass
2:50 pm - 3:15 pm (25 Min)

Digital Transformation: Command or Collaborate? Shaking up the client agency relationship.

A session covering what digital transformation actually is... and exposing how the traditional client agency model may not apply when implementing such large scale transformation in your organisation. We will cover real world examples, dipping into case studies and sharing success and failures along the way.

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