Agenda 2020

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Media Zone Stage // Day 1

Media Zone Stage
10:10 am - 10:40 am (30 Min)

Innovation in a privacy-first world

The industry is moving and for many, there are fears that... it’s going backwards. Digital marketing has long since been hailed for its ability to measure the quality and return of investment, and while we’ve not always got it right, as an industry we’ve been working hard to deliver on the promise of digital. But in the wake of GDPR, the next big change is coming. 3rd party cookies will soon be no more and the very code that so much of what we rely on for success will be gone. But is this really the end of days for digital marketing? Or is it the start of doing things better? The answer is a choice. A decision for businesses - and us as an industry - in how we prepare for this digital overhaul. Join MiQ as we share tips for how marketers can adapt their digital strategies and measurement tools. Take part in a conversation around how digital specialists can develop their data connection and media activations. And learn how CMOs can help lead their teams into a futureproof digital marketing ecosystem.

Media Zone Stage
10:50 am - 11:15 am (25 Min)

iProspect Now & Next: Accelerating your performance marketing

Performance marketers are under pressure. Pressure from... the hyper competition that the digital economy creates. Pressure from consumers to deliver a seamless and convenient customer experience. Pressure from the Boardroom, to deliver business results. Pressure from the wider Marketing community to prove longer term business value. Yet there is plenty of evidence to suggest that performance marketing can still thrive in these conditions and drive the growth of businesses and brands. For brands to win, they must understand consumers' intent, harness the best digital platforms and systems to engage their customers designed to convert them. Accelerating your performance marketing will explore three critical aspects that will accelerate your performance marketing NOW, inviting our experts to lift the lid on their capabilities, how they have applied them to different business scenarios, whilst providing some tangible actions to take away

Media Zone Stage
11:30 am - 11:55 am (25 Min)

Better, Faster, Smarter: How to be more focused, productive and inspired at work

The most vital skill of the 21st century is the ability to... maintain concentration amidst a noisy, distracting, fast-moving world. The demands on our time are increasing. We are expected to work longer, produce more, be constantly available and deliver exceptional work. The pace of the working world has increased exponentially and we’ve all accepted a daily working pattern of endless interruptions. The key to unlocking our productivity is through building the skills and space to do more focused, more thoughtful, more engaged work. This session will inspire you to create the space and time to tackle the work challenges that require real intelligence, application and deep thought. It will help you thrive in the whirlwind of modern work. So set your phone to silent, remove it from your eyeline and spend 20 uninterrupted minutes with 4and20million to learn how you can become Better, Faster and Smarter!

Media Zone Stage
1:20 pm - 1:45 pm (25 Min)

The Future of Robotics

Professor Steve Davis

University of Salford

In a world concerned about the future of jobs and the risks... of automation, robotics are fast becoming the defining technologies of the 21st century. Join the University of Salford’s Professor Samia Nefti-Meziani, robotics pioneer, to hear how the next generation of robots will affect your life.

Media Zone Stage
2:00 pm - 2:25 pm (25 Min)

The Power of Community

Founder of the Bank of Creativity and One Minute Briefs,... Nick Entwistle, will discuss how collective creativity and collaboration have helped to power small quick ideas into hard-hitting viral campaigns. Instinctive ideas created via OMB have sparked campaigns that include the music video and social campaign that helped the NHS beat Justin Bieber to Xmas Number 1. They initiated a viral campaign that helped raise a huge amount of money for Neuroblastoma sufferer Isabella. More recently a one minute idea became a film for the MS Trust, sharing an educational and hard-hitting message about Multiple Sclerosis. And, the next campaign has just kicked off for the WWF with sports teams and brands from around the world already signed up to show their support! Nick will share how he is able to make all of this happen through the power of community. By providing a place where creatives can build confidence, contacts, careers and, most importantly, friendships, Nick has created something special. And, when the OMBLES work together, there’s no stopping them.


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