Agenda 2020

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eCommerce Experts // Day 1

eCommerce Experts
10:30 am - 10:55 am (25 Min)

Progressive Web Apps, the future of Mobile commerce

The presentation will explain to merchants how Progressive... Web Apps will allow them to address the increasing demands from their customers for fast, easy and best practice mobile shopping experiences on mobile devices without having to build and maintain individual apps alongside their existing responsive websites.

eCommerce Experts
11:10 am - 11:35 am (25 Min)

The Future of eCommerce: How AI and Big Data are Transforming the way we Shop Online

PureClarity's Strategic Partnership Manager Andre de Gaye... discusses how artificial intelligence, machine learning and big data are changing the eCommerce landscape and enhancing our experience of shopping online. Andre will show how a tailored and personalized shopping experience is not only desirable, but absolutely essential for eCommerce businesses to stay ahead of their competitors in 2020 and beyond.

eCommerce Experts
11:50 am - 12:15 pm (25 Min)

Does my RoAS look big in this?

Are you struggling to see results from your paid social &... PPC efforts? Come along and hear all the tips & tricks straight from the experts. DMT are official premium partners with Facebook, Google, Natwest & ROIHunter and are currently the UK’s leading digital marketing agency for paid social & PPC for eCommerce brands. We’ve spent years perfecting our funnel, consistently strategising and optimising our approach to this ever-changing marketing approach. Come along and hear us out… our results speak for themselves.

eCommerce Experts
1:20 pm - 1:35 pm (15 Min)

We Do Things Digitally Here

This presentation will highlight the opportunities for... digital, creative and tech businesses in a sector that is growing faster than ever, as well as the wealth of expertise available to support Greater Manchester’s SMEs right here on their doorstep.

eCommerce Experts
1:40 pm - 2:05 pm (25 Min)

Getting acquired from across the pond: How Maginus stood out from the crowd

Maginus, a leading OMS and ecommerce business, have just... been acquired by Finnish developer Digital Goodie, who in turn are backed by US private equity firm Black Dragon Capital. Already a thriving £10 million turnover business that has seen excellent growth over recent years, they’ve managed to stand out from the crowd and, with a little help and guidance along the way, attract and secure this overseas interest. Now, they can work as part of this larger entity to expand into new sectors and continue their success story. How did they get to this point? Join GC Business Growth Hub as they host a Q&A with Simon Weeks, CEO of Maginus, to tell the tale of their journey.

eCommerce Experts
2:20 pm - 2:45 pm (25 Min)

Surviving personalisation

80% of marketeers will abandon personalisation by 2025,... according to Gartner. Is it possible to make personalisation work or is it always going to be the annoying, creepy, transparent attempt to appear like you care about each individual customer’s experience? Even my mum knows you are not handpicking stuff for her, so how do you stop disappointing your customers and make the most of the benefits of smart technology? Rich Jones, CSO at twentysix, will be joined by Episerver’s, Chris Purcell, who’ll show how you can use personalisation to actually improve your customer experience, aid conversion and brand loyalty, without becoming the next meme.

eCommerce Experts
3:00 pm - 3:25 pm (25 Min)

Mastering China's unique digital landscape

China is the biggest online market in the world, with 800... million internet users. This market could double in size in the coming years as the wider population gets online. So how can you benefit? As a British brand wanting to expand in China online, where do you start? What is the best way to reach your target audiences? How do you define a plan of action for Social Media in China? How do you talk, reach and ultimately sell to this hugely exciting market? Join us to discover the secret to mastering China’s unique digital landscape. Key Takeaways: Understand the Social Media landscape in China Understand the eCommerce landscape in China Learn about the latest trends in Chinese digital marketing Learn how to successfully do digital marketing for your Chinese audiences The impact of Coronavirus on consumer brands


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