Beacon

Beacon logo

Beacon is a practical, easy-to-use SaaS platform that allows you to take control of your digital marketing campaigns – to learn, improve and transform the effectiveness of digital marketing for agencies, businesses and not-for-profits.

Beacon enables digital marketers to quickly LEARN which digital channels and content drive visitors to their website, using that actionable information to IMPROVE website engagement and subsequent campaigns, and to then massively TRANSFORM campaign effectiveness to maximise marketing spend and improve business outcomes.

From one unified dashboard, marketers use Beacon to manage and measure digital campaigns across all digital channels to drive traffic to their websites to reveal:

  • where the visitors came from (which channels, content and links)
  • are the visitors humans or bots (they need a pulse to do business with you!)
  • where visitors go and what they do along the way
  • detailed analysis of visitor actions on individual web pages
  • the results of the visitor journeys (were campaign goals and targets met?)

Beacon is all about helping marketers to create better marketing campaigns, giving actionable information that non-technical users can act upon quickly with practical business value rather than drowning in a sea of data and distraction.

Our goal is simple; to help optimise your marketing spend and maximise your business success by delivering the actionable information that enables you to do more of what works and less of what doesn’t. Learn, improve….. and transform your business.



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