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Mustard is a leading market research and customer insight consultancy, headquartered in Manchester, operating globally.

Market research, like any other marketing investment, should make a measurable difference.

Our research helps clients improve products, services and communications. We help them make better, more informed decisions by delivering better insight.

We operate across all sectors, with specialism in leisure and tourism, financial services, housing, building and construction, professional services, retail, FMCG and food & drink.

We tailor our research solutions to the brief and the business challenges presented by each client, including the full range of qualitative and quantitative research methods, plus new tech-led solutions – online communities, mobile ethnography, big data analytics, etc.

We conduct research with all types of audiences. With consumers – from children and young people through to retirees, from people from disadvantaged backgrounds through to High Net Worth. Our B2B research experience covers dozens of roles and professions. We engage with all types of business – from micro-businesses through to multi-national corporations.

We specialise in brand research, customer satisfaction research, segmentation and concept / proposition testing. We operate globally, and have conducted research in 70+ markets in the last 5 years. We are also the trusted partner for several marketing and branding agencies (of various disciplines) across the North of England.


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