Daniel Upson

Sector Specialist
Daniel Upson Daniel Upson
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Director of Social Media
iProspect


Dan has over 8 years’ experience in digital marketing across a broad range of specialisms including Display, PPC, Shopping, PLAs, Feed management, and of course, Social Media. 

Prior to joining iProspect, Dan worked at a specialist retail agency leading the Display and Paid Social department.

Dan joined iProspect in 2016 as Paid Social Manager, progressing to Director of Social Media where he is responsible for shaping the strategic direction of iProspect’s integrated social media solution, across organic social, influencers and paid social.

The social media space has changed dramatically over the last 5 years, from subtle ads on the right hand side of your Facebook newsfeed, to the immersive experimental units we see today. Dan helps clients navigate the ever-changing social media ecosystem, developing new products to deliver greater value and results for brands. He works closely with partners, clients and specialists to deliver integrated digital social solutions which encompass CRM, measurement and creative.

 

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