Going Global – Digital Tools for International Growth

Are you looking to grow your business and enhance profit margins? Do you want to hear how online selling could get your B2B business new customers in new markets?

This event is aimed at business-to-business SMEs who want to supercharge their growth.

Whether your business already has an overseas customer, has just started its global expansion or is simply exploring foreign markets, this event will kickstart your international growth plans. Get the tools and insight your SME needs to reach more customers, increase turnover and improve ROI.

What you get

By the end of the session you will have learnt how to maximise online tools to target and sell globally.

At the centre of ‘Going Global’ is a Google Digital Garage training workshop, ‘Scale Your Brand and Advertise Across Borders’.

There’ll also be an interactive debate, ‘Digital Successes (and Failures) in Overseas Markets’, featuring inspirational panellists who’ll share their experiences, good and bad, of going global.

A specialist from the Department for International Trade will speak on ‘How E-Commerce Can Grow Your Business’. Hear about the funded support and grants available from the Department for International Trade to help you on your export journey, and how you can receive support to develop a successful market entry plan.

Mayor of Greater Manchester Andy Burnham will speak about the future of international trade for the area, while Richard Jeffery, Director of Business Growth at the Growth Company will open the event. There will of course also be networking opportunities aplenty.


  • 9:00 – Register / Tea & Coffee / Networking
  • 9:15 – Welcome by Richard Jeffery, Director of Business Growth at The Growth Company
  • 30 – Google speaker: Google Tools for International Growth
  • 9:45 – Google Digital Garage workshop: ‘Scale Your Brand and Advertise Across Borders’. Topics include:
  1. Scaling your brand
  2. Adapting your product or service for the new market/s
  3. How you’ll market your product
  4. Helping your brand reach a global audience
  5. Using data to target customers in different regions.
  6. Using data to target the right audiences and build your brand for a wider reach, so that your business can take those next steps to becoming a global brand.
  • 11:15 – Department for International Trade speaker: ‘How E-Commerce Can Grow Your Business’
  • 11:30 – Mayor of Greater Manchester Andy Burnham: ‘The Importance of Internationalising for Local Business and Greater Manchester’
  • 11:45 – Panel Discussion: Digital Successes (and Failures) in Overseas Markets. Topics include:
  1. The most successful international ‘local’ strategies
  2. Onsite traffic vs marketplaces – the good, the bad and the ugly
  3. What next in online selling? The rise of AI and voice search for overseas selling
  • 12:15 – Close / Lunch / Networking


This event is part of the Digital City Festival Fringe programme. All Digital City Festival Fringe Events are independently run and funded – for any queries contact [email protected]

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Date & Time
Monday 9th March
09:00 AM - 01:00 PM

The Studio, The Hive
Manchester M1 1FN


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