The Juice Academy is a not-for-profit digital marketing apprenticeship programme, delivering the Level 3 Junior Content Producer qualification. Brainchild of Tangerine communications which, after 18 years in the creative industry and, having run a number of job creation and training programmes, knows a thing or two about finding and nurturing talent. The Academy tutors are digital marketing specialists from Tangerine, along with expert guest speakers. Businesses get the opportunity to invest in budding talent across the North West, and young people have a chance to work with some of the North West’s biggest brands including Rental Cars, Unilad, JW Lees, Greater Manchester Police, Pretty Little Thing and Manchester Airport. The Juice Academy was the first industry-led social media apprenticeship in the UK and has now trained over 350 apprentices and worked with over 300 employers.