Katharine Biggs

Masterclass Speaker
Katharine Biggs Katharine Biggs
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UK Content & Marketing Manager
parcelLab


With a rich knowledge of retail from her self-claimed love of shopping, Katharine is my parcelLab’s Content and Marketing Manager. Her degree in Psychology focused mainly on human and consumer psychology, the knowledge from which she applies to helping retailers understand and improve their customers’ experiences. Additionally, her experience working for an antique jewellers means she understands first-hand the troubles retailers face standing out in crowded marketplaces. As a result, Katharine is particularly passionate about helping retailers see the gap in their marketing efforts – after a customer purchases – and wants to educate retailers on how they can utilise their biggest untapped marketing channel.

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