I’ve been working on Medisave’s media team since September 2018 and within the company since September 2017. I’d had no formal training when starting the role so it was all learnt on the job and through courses offered by Google. At Medisave I run our Google AdWords managers account which includes 6 accounts, one for each territory – Australia, Canada, Europe, UK, New Zealand and the USA. My job includes setting up PPC campaigns for Google search, shopping and display. I also work on optimising the SEO of our site. I work closely with our social media manager as well to create a cross channel marketing strategy.