Natasha is a mobile web specialist at Google working across all industries. She has spent the last five years analyzing and understanding how mobile is changing and turning those learnings into external strategies. Prior to Google, Natasha has spent her career working in the search engine space as well as gaining experience in the agency environment. Recently, she recently gained a formal certification in Front End Web Development here in the UK. As the Mobile Performance Lead for the UK, she works with Google’s top partners on their mobile web strategy as the digital behavior shifts to a mobile-first world. As Google looks into 2020 and beyond, her focus has shifted to ensuring our top partners make the mobile web work for their business via great UX and speed improvements. With this direction, she is step-changing companies mobile focus to excel and succeed. This includes the adoption and utilization of Accelerated Mobile Pages and Progressive Web Apps, which is revolutionizing the mobile online space today.