Neil started his career in digital over 20 years ago when it was referred to as ‘New Media’ – during that time he has worked across the industries leading networks, portals and was one of the founding members of The Exchange Lab, the first multi-dsp trading house in the UK. He then went on to work for Experian, Sprinklr and the mobile DSP Pocketmath before joining LeadFamly last year.
“Throughout my career I have focussed on the direct response sector and hitting my customers goals. Over the last few years it became clear the way we as users interact with brands has changed. I became disillusioned with the amount of fraud and media wastage in the industry, segmented targeting lookalike still didn’t talk to me as an individual, so when I heard about LeadFamly and Gamification I knew I had to be a part of it – providing clients and their customers with positive interactions and helping them build one to one relationships is core to any companies success – I firmly believe using game mechanics gives users a more positive experience which in turn leads to a better, more trusted and longer term relationship with brands.”